We have reached the boundaries of a certain type of growth: Dumb Growth, which is productive but unsustainable, unfair, fragile and driven by incomes.
A new economic model is emerging, recognizing that Business can no longer be driven by a Profit-led logic that would, on one hand, neglect the larger system it operates in and, on the other hand, expect sustainable financial growth.
The System Integration Imperative
Businesses can be a formidable leverage to human and societal progress.
If they are "smart".
Smart Businesses are run while integrating the “Triple Bottom Line” - People, Planet, Profit - into their core purpose and processes. Their Vision, their strategic intent and their way of making Business allows meaningful Value creation for all stakeholders and issues.
Smart Growth is innovative, sustainable, fair, resilient, driven by outcomes. For Businesses to succeed, the Win-Win nature of Smart Growth must replace the Win-Lose nature of Dumb Growth.We can connect Purpose with Profitability.
See also Michael Porter in Harvard Business Review